A common mistake for internet marketers is to spend too much time on fancy graphics for their web sites or landing pages.
It’s something that I used to do, probably because I felt like I had to do it or thinking that I was “productive” wasting hours mucking around with Photoshop instead of actually creating content or working on new products.
Stop wasting time!
To create the appropriate graphics used to take me a few days. Not a big deal, but one time I was impatient and used a standard sales page template instead of fancy graphics, and guess what? I still made the same number of sales.
So now I figured out that I could make the same profits and save a few days of work when launching a new product. I think most of the time I was procrastinating and actually thinking I was doing valuable work creating those graphics, when instead I could have been far more productive if I was actually working on the product itself (or marketing).
Don’t get into the trap of being a “graphics junkie” who has a great idea for a product or website and spends days looking for the perfect WordPress theme or creating graphics for landing pages. Those people spend so much time on tasks that will not directly influence sales and eventually they even get bored with the project and never finish or launch their product!
Seriously, what good is a domain name and graphics without a product?
Alternatively, imagine if you had a completed product. You could put up some crappy graphics and it would still sell. Monitor sales and if you were really worried about looking professional, you could always add them later when you release version 2.0 of that product.
This gives you a great reason to increase the price and launch it to your list and forums again.
Split testing reveals the facts
Lots of people have done experiments and split testing with landing pages.
Time and time again, the results have shown that it doesn’t matter how fancy the graphics look, you still need text to sell. And the text can still sell adequately without fancy graphics.
I have split tested, and I have a friend that has split tested the copywriting templates that are included with Premise against fancy graphics sales copy. Not only does using a template save you time and money, it usually converts better and it’s a lot easier to tune as well.
However, a logo and / or a software box or eBook cover image does help with sales. Almost all of the top converting ClickBank products have them, and when I split tested my product logo verses no product logo, Google Website Optimizer gave me the results indicating that I should use the landing pages with the logo.
- Create a software box, eBook image, product logo, doodles and screenshots and use a sales letter template instead of creating minisite graphics.