If you have been involved in internet marketing for any amount of time, I’m sure you have heard the phrase: “The money is in the list!”
The main idea is that if you build a massive list of emails, you’ll make a massive amount of money since you can market to so many people at once.
Well… that’s the idea, but it doesn’t always work that way. You’ll end up wasting time and money nurturing that massive, useless list.
